ALERMA

Kazakhstan

Alerma is a Kazakh developer and manufacturer of down clothing.
It is a new ambitious project of the brand Zibroo, a well-known Kazakh manufacturer and supplier of sports equipment for national teams. Company participated in the Olympic Games, world championships and other sporting events.
In September 2016, it was decided to release the spin-off in the premium segment, under the Zibroo Design brand.

Alerma is a Kazakh developer and manufacturer of down clothing.
It is a new ambitious project of the brand Zibroo, a well-known Kazakh manufacturer and supplier of sports equipment for national teams. Company participated in the Olympic Games, world championships and other sporting events.
In September 2016, it was decided to release the spin-off in the premium segment, under the Zibroo Design brand. In 2017, the debut collection of Zibroo Design was presented in the pavilion of Kazakh designers as part of the Milan fashion week “White Milano”. We have participated in CPM exhibitions in Moscow, Gallery in Düsseldorf and others. We also exported products to America, countries of European Union, Russia. In 2020, we rebranded Zibroo Design into ALERMA. It is an abbreviation of the family names of the owner of the company. In the same year, company opened own stores in Almaty, Nursultan, Aktau, by franchise in Karaganda, Aktobe, Shymkent.
To supplement the assortment range with knitted products from cashmere, Italian yarn, in 2021 we launched our own knitwear production using automated equipment from Germany, Italy.
The inspiration for the collection was the unique natural color and free spirit of the nomadic people from Central Asia. The technique of stylistic eclecticism is boldly used; the Fusion style combines emphasized femininity and urban aesthetics in one image.
The collection contains several blocks. These are voluminous incredibly comfortable, light, warm coats, quilted jackets, skirts made of weightless goose down that can protect even in severe frost. So are lightweight models designed for the off-season, allowing you to comfortably endure the cold. Knitted suits, trousers, skirts, free-cut sweaters of our own production from Italian yarn. Accessories have been also added to the collection - bright scarves, knitted hats, scarves, bags. The winter leitmotif of the collection is complemented by models that combine unusual solutions, convenience, practicality, bright fabrics and multi-texture.
The colors of the collection: pure white, jet black, various shades of gray, bright red with graphic lines which enhance the overall impression.
The collection is a symbiosis of the rhythm of the modern city with bohemian luxury, the perfect combination for the cold season, wherever you have to survive the winter.
Run to the new winter season with updated colors, with comfortable, cozy clothes from ALERMA.
With us warmer!