Amen Beauty is a multi-brand distributor of niche Chinese beauty brands. We discover and bring distinctive Asian brands to Russia, selecting them for their quality, aesthetics, performance, and innovation. We work directly with manufacturers, carefully verify our products, and make modern Chinese beauty more accessible and understandable to the Russian audience. For us, beauty is not about following standards — it’s about self-expression, discovering something new, and enjoying the freedom to choose...

Amen Beauty is a multi-brand distributor of niche Chinese beauty brands. We discover and bring distinctive Asian brands to Russia, selecting them for their quality, aesthetics, performance, and innovation. We work directly with manufacturers, carefully verify our products, and make modern Chinese beauty more accessible and understandable to the Russian audience. For us, beauty is not about following standards — it’s about self-expression, discovering something new, and enjoying the freedom to choose.

Why come to your stand

This year at InterCHARM, we are proud to present Cheeryep — one of the new-generation beauty brands in our portfolio. Discover its distinctive aesthetic, hero products, and latest launches that are only beginning to gain attention in the Russian market. At our booth, you’ll be able to test the products, explore shades and textures in person, learn more about the brand, and discuss partnership opportunities with Amen Beauty.

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