In 1930,during chaos and conflict following the harsh conditions of the post-war era, Eyüp Sabri gained appreciation of people by putting stabilized prices of the products on a catalogue even though there was an ongoing economic crisis. His son Sabahattin Tuncer too,had adopted a determined and patriotic mindset. Thus, he was always seeking new opportunities to expand the fragrance and cosmetics sector in Türkiye being aware of the potential of his country in terms of fertile lands and special climate...

In 1930,during chaos and conflict following the harsh conditions of the post-war era, Eyüp Sabri gained appreciation of people by putting stabilized prices of the products on a catalogue even though there was an ongoing economic crisis. His son Sabahattin Tuncer too,had adopted a determined and patriotic mindset. Thus, he was always seeking new opportunities to expand the fragrance and cosmetics sector in Türkiye being aware of the potential of his country in terms of fertile lands and special climate.By 1950s,Sabahattin Tuncer had begun the process of creating the businesses’ own formula.

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Eyüp Sabri Tuncer, the brand of Türkiye's 'Doyen of Fragrance', offers products from shampoo to shower gel, from cream to toothpaste, from baby products to cologne, to cologne wipes, from liquid soap to home care products. It refreshes the lives of its users with 700 kinds of products in the main category.
Eyüp Sabri Tuncer, the first brand that comes to mind when 'Cologne' is mentioned in Türkiye, broke new ground by developing the formula of lemon cologne thanks to his hard work in 1967, and started to produce Türkiye's first local lemon cologne formula.

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